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MEMBERS
ONLY - CALSCAPE EXPO HANDOUTS
Last
year, the location for CalScape Expo returned to Las Vegas, and settled
at the Riviera Resort Hotel and Casino. For 2008, PIA's CalScape Expo
returns to sunny California and the resort destination Palm
Springs.
Most of the files listed below are Adobe PDF files. You will need Adobe Acrobat Reader software to view these files. You may download Acrobat Reader for free from the following link: www.adobe.com
By clicking on the links to the PDF documents you may download the file after enterring your username and password. Current members will already have a User ID and password. Your username and password are listed on your Member Welcome letter for this year. If you have any problems with your username and password you may also email or call the PIA office for assistance.
HANDOUT MATERIALS FROM PREVIOUS CALSCAPE EXPOS
CalScape Expo 2007
Keynote: Service is Selling - Rick Segel, Rick Segel & Assoc.
Breakout: Find 'Em, Hire 'Em, Keep 'Em - Rick Segel, Rick Segel & Assoc.
Breakout: The Essential Online Solution - Rick Segel, Rick Segel & Assoc.
Green Building Movement and What it Means to Interiorscapers
What
is "Green" Without Plants? - Barb Helfman, TOPsiders
Inc.
Making
the Green - Shane Pliska, Planterra Corp.
Containers - How to Turn Them Into $$$ Makers - Stephen Block, Inner Gardens
Design
Fundamentals & Working w/ the Design Community*
- Bill McWhorter, ASID, McWhorter Design
*Please
Note: The Design Fundamentals & Working w/ the Design Community
download
is a VERY large PowerPoint. It will
take a long time to load.
The “Dirty Dozen” - The 12 Most Frequently Asked Questions - Barb Helfman, TOPsiders Inc.
CalScape Expo 2006
Keynote: Life is a Series of Sales Situations - Patricia Fripp
Breakout: How to Promote Your Business: High-tech, Low-tech, No-tech! - Patricia Fripp
Specimen Palms in the Interiorscape - Dr. Henry Donselman, Palm Specialist
Managing Your Business for Profit - It All Starts with Pricing - Larry Bangs, Bangs Business Coaching
2007 Color & Design Trends - What's Hot
& What's Not - Denise
Turner, ASID, CID, Color Marketing Group
2007
CMG Color & Design Trends
(Also: Title
Page)
Hue
Are What You Paint
CalScape Expo 2005
Principals of Interior Landscape Design (2 Part)
1,
2
- Nelson Hammer, Hammer Design
*Please
Note: The Nelson Hammer Landscape Design #2 download is VERY
large (72.67 MB). It will take a
long time to load.
Digital Sales: Telling Your Story Visually - Cheri Ratay, Initial Tropical Plants - Seattle
Keynote: Strategic Planning - Implementing Your Vision - Judy Guido, Guido & Assoc.
Breakout: Are you Worthy? Establishing Customer Value - Judy Guido, Guido & Assoc.
Last Minute Holiday - Barb Helfman, CLP
Establishing Quality Control for Techinicians
Account
Evaluation (Excel Format) - Beth Stenglein, Decorative
Plant Service Inc.
Service
Evaluation (Excel Format) - Beth Stenglein, Decorative Plant Service
Inc.
Account
Review Form (Word Format) - Ron Vancour, Accent Interior Landscaping
Account
Evaluation (Word Format) - Bert Wingard, A-Oak Farms
Tech
Training Evaluation (Excel Format) - Vicky Cate, Evergreen Interiors
Patioscape Pricing for Profit - Tony Caruso,
Decorative Plant Service Inc.
Patioscape
Pricing (PowerPoint Format)
Pricing
for Profits (Excel Format)
CalScape Expo 2004
Its More Than Just Price - Rick Segel, Rick Segel & Associates
How to Differentiate Your Business - Rick Segel, Rick Segel & Associates
Customer Service for the Front Line Tech - Vicky Cate, Evergreen Interiors
Patioscaping: Recipes for Success - Tony Caruso, Decorative Plant Service
Patioscaping: Pricing for Profits - Tony Caruso, Decorative Plant Service
Patioscaping: Math Forumla Website - Tony Caruso, Decorative Plant Service
The State of the Plantscape Industry - McRae Anderson, McCaren Designs
Relationship Sales and Marketing - M. J. Gilhooley, Gilhooley Consulting
Pest Identification & Management - Lori Ann Asmus, The Emerald City
Scales (#7408), Whiteflies (#7401), Fungus Gnats (#7448),
Spider Mites (#7405), Aphids (#7404), Thrips (#7429)
Please note: All pest identification and management publications are by the University of California Cooperative Extension and are found at their website - www.ipm.ucdavis.edu
CalScape Expo 2003
Being Your Customers Best Resource - McRae Anderson with Cindy Peterson
The Plant is Dead - I Think... - Vicky Cate, Evergreen Interiors
CalScape Expo 2002
Training the Trainers - Vicky Cate, Evergreen Interiors
Technician Performance Review Form
Keynote Speech - Doug Trenary, Doug Trenary's Fast Track
Contracts, Costs & Pricing - Barb Helfman, TOPsiders
Some Insecticides and Miticides Labeled for Interior/Indoor Use - Dr. Ann Chase, Chase Research Gardens
CalScape Expo 2001
Keynote Speech - Responsible Managers Get Results - Gerry Faust
Attracting and Retaining the BEST Team - Karin Senneff
CalScape Expo 1999
Biological Control of Pests of Interiorscape Plants - Dr. Mark Hoddle
PIA ~ 493 S. Highland
Ave., Ukiah, CA 95482-4633 ~ Ph: 707/462-2276 ~ Fax 707/463-6699 ~ pia@piagrows.org