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PIA & CIPA NEWS

TECH SEMINAR HANDOUTS

MEMBERS ONLY - CALSCAPE EXPO HANDOUTS
Last year, the location for CalScape Expo returned to Las Vegas, and settled at the Riviera Resort Hotel and Casino. For 2008, PIA's CalScape Expo returns to sunny California and the resort destination Palm Springs.

Most of the files listed below are Adobe PDF files.  You will need Adobe Acrobat Reader software to view these files.  You may download Acrobat Reader for free from the following link: www.adobe.com

By clicking on the links to the PDF documents you may download the file after enterring your username and password.  Current members will already have a User ID and password.  Your username and password are listed on your Member Welcome letter for this year.  If you have any problems with your username and password you may also email or call the PIA office for assistance.

HANDOUT MATERIALS FROM PREVIOUS CALSCAPE EXPOS

CalScape Expo 2007

      Keynote: Service is Selling - Rick Segel, Rick Segel & Assoc.

      Breakout: Find 'Em, Hire 'Em, Keep 'Em - Rick Segel, Rick Segel & Assoc.

      Breakout: The Essential Online Solution - Rick Segel, Rick Segel & Assoc.

      Green Building Movement and What it Means to Interiorscapers
               What is "Green" Without Plants? - Barb Helfman, TOPsiders Inc.
               
Making the Green - Shane Pliska, Planterra Corp.

     Containers - How to Turn Them Into $$$ Makers - Stephen Block, Inner Gardens

      Design Fundamentals & Working w/ the Design Community* - Bill McWhorter, ASID, McWhorter Design
            
*Please Note: The Design Fundamentals & Working w/ the Design Community download is a VERY large PowerPoint. It will
                                   
take a long time to load.

     The “Dirty Dozen” - The 12 Most Frequently Asked Questions - Barb Helfman, TOPsiders Inc.

CalScape Expo 2006

      Keynote: Life is a Series of Sales Situations - Patricia Fripp

      Breakout: How to Promote Your Business: High-tech, Low-tech, No-tech! - Patricia Fripp

      Specimen Palms in the Interiorscape - Dr. Henry Donselman, Palm Specialist

      Managing Your Business for Profit - It All Starts with Pricing - Larry Bangs, Bangs Business Coaching

      2007 Color & Design Trends - What's Hot & What's Not - Denise Turner, ASID, CID, Color Marketing Group
               2007 CMG Color & Design Trends (Also: Title Page)
               Hue Are What You Paint

CalScape Expo 2005

      Principals of Interior Landscape Design (2 Part) 1, 2 - Nelson Hammer, Hammer Design
            
*Please Note: The Nelson Hammer Landscape Design #2 download is VERY large (72.67 MB). It will take a
                                        long time to load.

      Digital Sales: Telling Your Story Visually - Cheri Ratay, Initial Tropical Plants - Seattle

      Keynote: Strategic Planning - Implementing Your Vision - Judy Guido, Guido & Assoc.

      Breakout: Are you Worthy? Establishing Customer Value - Judy Guido, Guido & Assoc.

      Last Minute Holiday - Barb Helfman, CLP

      Establishing Quality Control for Techinicians
               Account Evaluation (Excel Format) - Beth Stenglein, Decorative Plant Service Inc.
               
Service Evaluation (Excel Format) - Beth Stenglein, Decorative Plant Service Inc.

               Account Review Form (Word Format) - Ron Vancour, Accent Interior Landscaping
               Account Evaluation (Word Format) - Bert Wingard, A-Oak Farms
               Tech Training Evaluation (Excel Format) - Vicky Cate, Evergreen Interiors

      Patioscape Pricing for Profit - Tony Caruso, Decorative Plant Service Inc.
               Patioscape Pricing   (PowerPoint Format)
               Pricing for Profits (Excel Format)

CalScape Expo 2004

Its More Than Just Price - Rick Segel, Rick Segel & Associates

How to Differentiate Your Business - Rick Segel, Rick Segel & Associates

Customer Service for the Front Line Tech - Vicky Cate, Evergreen Interiors

Patioscaping: Recipes for Success - Tony Caruso, Decorative Plant Service

Patioscaping: Pricing for Profits - Tony Caruso, Decorative Plant Service

Patioscaping: Math Forumla Website - Tony Caruso, Decorative Plant Service

The State of the Plantscape Industry - McRae Anderson, McCaren Designs

Relationship Sales and Marketing - M. J. Gilhooley, Gilhooley Consulting

Pest Identification & Management - Lori Ann Asmus, The Emerald City

     Scales (#7408), Whiteflies (#7401),   Fungus Gnats (#7448),

      Spider Mites (#7405), Aphids (#7404), Thrips (#7429)

Please note:   All pest identification and management publications are by the University of California Cooperative Extension and are found at their website - www.ipm.ucdavis.edu

CalScape Expo 2003

Being Your Customers Best Resource - McRae Anderson with Cindy Peterson

The Plant is Dead - I Think... - Vicky Cate, Evergreen Interiors

CalScape Expo 2002

Training the Trainers - Vicky Cate, Evergreen Interiors

Training Guide for Trainers

Technician Performance Review Form

Technician Performance Appraisal Form

Training Checklist for Trainers

Keynote Speech - Doug Trenary, Doug Trenary's Fast Track   

The Service Mind

The Service Mind Action Plan

Contracts, Costs & Pricing - Barb Helfman, TOPsiders

Interiorscape Bid Survey

Contract Basics

Initial Sale & Installation

Initial Sale Survey Range

Guaranteed Maintenance

Guaranteed Maintenance Survey Results

Blooming Plant Pricing

Blooming Plant Formula

Lease Options

Some Insecticides and Miticides Labeled for Interior/Indoor Use - Dr. Ann Chase, Chase Research Gardens

CalScape Expo 2001

Keynote Speech - Responsible Managers Get Results - Gerry Faust

Attracting and Retaining the BEST Team - Karin Senneff  

CalScape Expo 1999

Biological Control of Pests of Interiorscape Plants - Dr. Mark Hoddle


PIA ~ 493 S. Highland Ave., Ukiah, CA 95482-4633 ~ Ph: 707/462-2276 ~ Fax 707/463-6699 ~ pia@piagrows.org